Travel Media - Promising option for companies spending fortunes on marketting...

E-TV, MAA TV, GEMINI TV, XYZ TV ...

What is the guarantee of ROI on marketing?
TV might be good option for marketing when there were no remotes. Now a days everybody knows when to change channels..

SOCIAL MEDIA,SEARCH ENGINES,WEB SITES,E-MAILS, Too many internet based media channels..
How guaranteed are you that each visitor lead translates into successful sale?

Apple iTunes app store, Android market place, Amazon app store, etc.. Does the mobile media has even enough space to visualize your product promotions?

News papers are out of question these days.. Especially among younger generations..

Did you know that companies spend fortunes on promoting products? So, there is really a profitable business opportunity yet to be realized in India.

Many state run or central transportation systems are not equipped with any type of internet enabled devices or digital broadcasting devices ..

Taxi, Auto vehicles, Other private mode of city based commute systems are operated by individuals and in most cases not equipped with any type of media gadgets..

Given the huge potential, Indian government can easily create new revenue channel by leasing some of the space in indian railways, state run bus services to private partners to create digital travel media which can guarantee maximum ROI for marketers..

New private venture can install internet enabled monitors in autos, taxis, etc in cities to create digital travel media...

Good luck with your venture, if you see the potential, and willing to start in your city. Write to me if you need any consultation, idea conceptualization , or technology infrastructure help.

By: Sateesh Peetha On July 05, 2014

Continue Reading

Solar Rickshaws - E-Rickshaws with solar power plant powered batteries.

CITY BASED POINT TO POINT TRANSPORT SYSTEM WITH E-RICKSHAWS POWERED BY SOLAR POWER PLANT BATTERIES.

Truth is sky rocketing oil prices makes many Indians, and Indian economy sick. Some of the consequences of energy hungry nation, and sky rocketing oil prices apart from high co2 emissions are

1. Inflation increases.
2. Govt. spending on subsidy increases.
3. Reduced foreign currency reserves.
4. GDP and current account deficit takes hit.
5. Share market crumbles.
6. Investments decreases. 
7. Reduced common man disposable income, and it's effect on private sector jobs.
8. And more importantly, last but not least, some sheikh house can shake in middle east due to hollow hole beneath the earth surface in oil fields due to oil excavation, and natural disasters can happen, earth may swallow skyscrapers, and islands may collapse overnight.    

So, people should stop digging holes, and start looking upward to harness the power of SUN. Simple solution that may reduce oil dependency.

 1. Replace point to point transportation vehicles like 3 -wheelers such as Autos with E-Rickshaws. 

2. Setup solar power plants across city to re-charge batteries.

Other advantages with Solar Riskshaws city based transport system.

1. Can be used to deliver local courier services.
2. Can be utilized for door deliver service in e-commerce ventures.
3. Travel advertising media can be setup for city based marketing.

Share it, like it, tweet it to GO GREEN.

By: Sateesh Peetha On July 05, 2014

Continue Reading

How to setup your own e-commerce store or add e-commerce option to kirana shop in India?

E-commerce in recent times has been growing rapidly across the world, and in India has evolved significantly in the last decade, and there are many aspects of e-commerce like TV shopping, online shopping and mobile, which are all part of what is digital commerce. That journey has happened over the last decade.  eBay entered India nine years ago through the acquisition of Baazee.com, and five years prior to that was the start of organized retail in India. So, it is about 15 years old.It is moving forward quite rapidly. Industry statistics talk of a 55-60 per cent year-on-year growth, and moving from a $2.1 billion to a $3.2 billion market in 2014.The main challenges facing the e-commerce industry are infrastructure and trust-related challenges.Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes and busy lifestyles, urban traffic congestion and lack of time for offline shopping helps consumers prefer e-commerce over coming days.

STEP BY STEP GUIDE TO YOUR OWN E-STORE.

1. Identify suppliers for your store. Several options are available like wholesale B2B cash & cary stores  like Walmart or Metro in major cities of India.
2. Setup Infrastructure like e-commerce website, choosing the right payment gateway, inventory warehouse, door delivery facilities, and on time quality of service are very important factors influencing success of your e-store.  Below are some of the quickest ways to setup your own e-commerce website for non techies.                                            

• Create store using Ebay               
• Use paid services like Shopify or merchant service offered by Yahoo 

While the above options are simple, and quick to start some prefer more customization which needs some level of technical understanding. Below are the list of e-commerce enabled CMS platforms available with some advanced customization options per your need.

1. Magento
2. OpenCart
3. POWERSTORE
4. PrestaShop
5. WHMCS
6. WooCommerce

Payment Gateway providers

1. Payzippy
2. CCAvenue
3. Citrus
4. PayU India
5. EBS
6. Direcpay
7. Zaakpay
8. Paypal

Good luck for your e-store. In any case we are here to help you. Call us for

  1. E-commerce consultation and Idea conceptualization 

  2. Setting up Infrastructure

  3. Upgrading/Migrating Infrastructure

  4. Continuous technology support.
  5. Funding your e-commerce venture.
  6. Provide necessary training to operate your e-store.

By: Sateesh Peetha On July 05, 2014

Continue Reading

My daily thoughts - Vision for inclusive,good, and prosperous society

Virtual characters, and Media role to play...

We all know how powerful media is.. My idea is that a nation can create separate unit in propaganda department whose task is to:

1. Identify all the fundamental bad social behavior that can't be explicitly punishable by law.
2. create some crime story with few virtual characters as if they really existed in certain point in time. Narrate how their bad social behavior led to crime, and bearers of the result, and how painful it is to them. This story should end with severe punishment so that it creates fear among public. 
3. Work with all the local media channels to broadcast the created story..

Moral and inspirational lessons in primary education..

     1. Education ministry should actively work on creating new virtual national heroes and criminals depicting their life as an example to children to demonstrate the consequences of good, and bad social behavior. I believe this can make next generations as better citizens for better society..

Don't let social media take over your national identity...

News channels should increase their internet presence significantly, and create some way of connecting with public using their own "technology"  

    

By: Sateesh Peetha On August 24, 2013

Continue Reading

Unlimited Possibilities

Limitless possibilities when you marry little hardware devices,GPS, real time web application, and a high level programming interface together. Example use cases include crime prevention,agriculture,mining, virtual armed forces, and in a nutshell remote robotics possible easily and controlled with modern smartphones. 

• How about virtual armed forces protecting boarders and preventing crime?
• How thrilling it would be to experience and explore uncharted territories on earth, and in the sea,south poles and north poles? New tourism industry?
• How about urgent and emergency patient being treated remotely including surgeries?
• How about unmanned cargo and goods carriers?
• How about a farmer from India helping overseas farming?

Imagine a tiny device with microphone, small camera and micro sim card. This device is running node and task is to relay audio & video over web(http protocol).

By: Sateesh Peetha On July 12, 2012

Continue Reading