Saturday 5 July 2014

Travel Media - Promising option for companies spending fortunes on marketting...

July 05, 2014

E-TV, MAA TV, GEMINI TV, XYZ TV ...

What is the guarantee of ROI on marketing?
TV might be good option for marketing when there were no remotes. Now a days everybody knows when to change channels..

SOCIAL MEDIA,SEARCH ENGINES,WEB SITES,E-MAILS, Too many internet based media channels..
How guaranteed are you that each visitor lead translates into successful sale?

Apple iTunes app store, Android market place, Amazon app store, etc.. Does the mobile media has even enough space to visualize your product promotions?

News papers are out of question these days.. Especially among younger generations..

Did you know that companies spend fortunes on promoting products? So, there is really a profitable business opportunity yet to be realized in India.

Many state run or central transportation systems are not equipped with any type of internet enabled devices or digital broadcasting devices ..

Taxi, Auto vehicles, Other private mode of city based commute systems are operated by individuals and in most cases not equipped with any type of media gadgets..

Given the huge potential, Indian government can easily create new revenue channel by leasing some of the space in indian railways, state run bus services to private partners to create digital travel media which can guarantee maximum ROI for marketers..

New private venture can install internet enabled monitors in autos, taxis, etc in cities to create digital travel media...

Good luck with your venture, if you see the potential, and willing to start in your city. Write to me if you need any consultation, idea conceptualization , or technology infrastructure help.


 

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